Profile Views (7d)
18.4K
▲ 12.3% vs last week
Story Views (7d)
9,210
▲ 6.8% vs last week
Engagement Rate
7.9%
▼ 0.4pt vs last week
Repeat Viewers
1,204
▲ 18.1% vs last week
Reach vs. Engagement — last 14 days
Aggregated across connected accounts
Recent Alerts
Auto-detected pattern shifts
Engagement spike detected
Reel from Tue is outperforming avg by 3.1x
Follower milestone
Instagram crossed 50,000 followers
Unusual drop-off
Story completion rate down 22% today
Age & Gender Breakdown
Aggregate audience composition, official Insights API
Top Locations
By viewer concentration
Viewer Loyalty Cohorts
Aggregate return-visit patterns — never individually identified
1,204
Viewed 5+ times this week
core loyal segment
3,880
Viewed 2–4 times this week
warming-up segment
13,300
First-time viewers
new-reach segment
Recent Content Performance
Ranked by reach, last 14 days
| Content | Platform | Reach | Views | Completion | Trend |
|---|---|---|---|---|---|
| Product drop teaser | 24.1K | 18.9K | 82% | ▲ 31% | |
| Behind the scenes reel | TikTok | 61.4K | 52.0K | 67% | ▲ 12% |
| Weekly Q&A story | 9.8K | 7.2K | 54% | ▼ 8% | |
| Tutorial short | YouTube | 15.6K | 11.1K | 71% | ▲ 4% |
| Launch countdown | 7.3K | 5.9K | 48% | ▼ 15% |
Audience Activity Heatmap
When your audience is actually online — by day and hour
Low
High
Best time to post: Thursday, 7:00–9:00 PM — audience activity is 2.4x baseline.
Alert Rules
Configure what triggers a notification to your team
Engagement spike
Notify when a post exceeds 2x average engagement
Follower milestones
Notify at every 1,000 follower increment
Unusual drop-off
Notify if completion rate falls 20%+ vs baseline
Competitor benchmark shift
Notify when tracked competitors change rank
Weekly digest
Summary email every Monday at 9am
Team Members
4 of 10 seats used on Business plan
RK
Riya Kapoor
riya@northlinemedia.com
DS
Dev Shah
dev@northlinemedia.com
AP
Aisha Patel
aisha@northlinemedia.com
JM
Jordan Mehta
jordan@northlinemedia.com
Enterprise Controls
Security and org-wide settings
Single Sign-On (SAML / SSO)
Enforce login via your identity provider
API access
Pull audience & performance data into your own systems
Audit log
Track every export, alert change, and account connection
Data residency
Currently stored in: EU-West
Free
$0/mo
- 1 connected account
- 7-day history
- Basic viewer insights
Pro
$29/mo
- 5 connected accounts
- 90-day history
- Loyalty cohorts & heatmap
- Email alerts
Business
$99/mo
- 10 team seats
- Unlimited history
- Competitor benchmarking
- API access
Enterprise
Custom
- Unlimited seats & accounts
- SSO/SAML + audit log
- Data residency controls
- Dedicated success manager