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GRAB SOME MOMOS

Influencer Campaign Brief

Campaign Date: 1st September 2026

1. Campaign Objective

The objective is to create strong local awareness and buzz for **Grab Some Momos** among food lovers in Borivali.

The Reel should feel like a **genuine food discovery or recommendation**, not a traditional advertisement.

The goal is to make viewers want to:

* Visit the outlet
* Try the food
* Save the Reel
* Share it with friends
* Tag their momo partner

2. Target Audience

* Gen Z and college students
* Young working professionals
* Borivali and nearby audiences
* Local foodies
* Momo and street-food lovers

3. Content Direction

The Reel should have a strong **Mumbai/Borivali food-content feel**.

Creators can use **Hinglish, Hindi, Marathi or their natural language**, depending on their audience.

The content should focus on:

* Food visuals
* Taste and first reaction
* Outlet experience
* Local discovery
* Value for money, if applicable
* Why viewers should try the place

Avoid making the Reel sound overly scripted or promotional.

4. Hook

The first 1–3 seconds should immediately grab attention.

Use a local + food + curiosity approach.

Examples:

"Borivali wale, ye momo spot save kar lo."
 "Borivali mein momos ke liye ye jagah try ki?"
 "Momo lovers, Borivali mein ye spot dekho."
 "Borivali foodies, aaj ek naya spot try karte hain."
 "Momos ke liye Borivali mein ye place dekha hai?"
 "Instagram pe ye momo spot baar baar aa raha tha, toh aaj try karte hain."
 "Borivali mein ek momo spot mila, dekhte hain hype worth it hai ya nahi."
 "Momo craving + Borivali = ye jagah save kar lo."

Important: These are references, not fixed scripts. Creators should use a hook that naturally matches their personality and audience.

5. Content Ideas

Creators can choose whichever format suits their content style:

Food Discovery
"Borivali mein ek momo spot discover kiya."

Worth The Hype
"Heard a lot about this place, so let's see if the momos are actually worth it."

Momo Recommendation
"Borivali wale, momo lovers, isko apni list mein add kar lo."

Friends / Food Date
Momo khane ka plan bana aur seedha yaha aa gaye.

First Bite Reaction
Start with the food and capture a genuine first-bite reaction.

Price & Quantity
If the current price is confirmed:
₹___ mein itna food? Let's see.

6. Reel Structure

0–3 sec: Strong hook + food visual

3–7 sec: Outlet / Grab Some Momos branding

7–15 sec: Food preparation and close-up shots

15–22 sec: Tasting + genuine reaction

22–30 sec: Recommendation + CTA

The Reel can be shorter or longer depending on the creator's usual format.

7. Mandatory Shots

Please ensure the Reel includes:

Grab Some Momos branding
 Outlet/location
 Food close-ups
 Actual tasting
 Genuine reaction
 Brand tag

Food should appear **early in the Reel**, not only towards the end.

8. CTA

Keep the CTA natural and conversational.

Examples:

"Apne momo partner ko tag karo."
 "Borivali mein ho toh save kar lo."
 "Kiske saath yaha aaoge?"
 "Momo lover friend ko ye Reel bhejo."
 "Borivali mein tumhara favourite momo spot kaunsa hai?"
 "Steam ya fried?"

9. Caption

Keep the caption short and local.

Suggested format:

Borivali foodies, this one is for you 👀

Tried Grab Some Momos in I.C. Colony and here's what I thought about it.

📍 Grab Some Momos, Borivali

Tag your momo partner 👇

Save this for your next momo craving!

10. Hashtags

Use only relevant hashtags based on the creator's audience and current Instagram trends.

Suggested:

#GrabSomeMomos
#Borivali
#BorivaliFood
#BorivaliFoodie
#BorivaliWest
#MumbaiFood
#MumbaiFoodie
#Momos
#MomoLovers
#MomosInMumbai

11. Do's

Keep the Reel natural and entertaining.
 Show the food clearly and attractively.
 Use a strong opening hook.
 Mention Borivali/location naturally.
 Show a genuine reaction.
 Use the creator's own style and language.
 Encourage saves, shares or tagging.
 Use trending formats/audio where relevant.

12. Don'ts

Don't make unsupported claims such as "best momos in Mumbai."
 Don't invent prices, offers or discounts.
 Don't fake reactions.
 Don't over-script the Reel.
 Don't make it look like a corporate advertisement.
 Don't copy another creator's Reel exactly.
 Don't use offensive or inappropriate content.

13. Deliverable

1: Instagram Reel

The Reel should be posted on the creator's Instagram profile with the brand instagram collab.

Final content should be shared/approved according to the agreed campaign timeline.

2: Instagram Story :

The Stpry should be posted on the creator's Instagram profile with the brand instagram Tag.

Final content should be shared/approved according to the agreed campaign timeline.

3: Google Review :

A Google Review will help a lot to brand And will Rank you up for co-operating with us for future collabs.

14. Creative Freedom

Creators are encouraged to bring their own personality, humour, language and editing style.

The brief is meant to provide **direction, not a fixed script**.

The ideal Reel should feel like:

"Ek local foodie friend ne mujhe ye place recommend kiya."

Not:

"Ye ek paid advertisement hai."

15. Key Creative Formula

BORIVALI + MOMOS + STRONG HOOK + FOOD VISUALS + GENUINE REACTION + LOCAL RECOMMENDATION + SHARE/SAVE

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All Proposal Quotation / Commercial Proposal Statement of Work (SOW) Campaign Brief Influencer Agreement Content Guidelines / Do's & Don'ts Invoice Payment Confirmation Final Campaign Report NDA Content Usage Rights Agreement Influencer Onboarding Form

Title	Type	Brand / Campaign	Influencer	Amount	Status	Date	Actions
Grab Some Momos – Influencer Campaign Brief \| 1st September	Campaign Brief	Grab Some Momos / !st Caimpaign		—	draft	2026-08-31	PDF View Word Edit Delete